Never Mind The Quality Feel The Hype
How often do we hear proclaimed loudly by the publicists, in newspapers, in magazines, on radio, on television " Behold the new Billie Holiday " or the linking of some rather average talent to artists - usually dead - who really were great.
It really is astonishing what hype can and does achieve. Constant repetition drives the message in. Large numbers of people consciously or unconsciously fall in to agreement. What a joy for the marketing men who I suspect really do not in general care less about the quality of the product just so long as the message sells tracks, album, ticket, and all the other money making adjuncts.
So what is wrong with making money ? The answer is there is nothing wrong with making money. But what is really disturbing is the presentation of, and the public acceptance of, the faux as opposed to the genuine.
Recently I was talking to a friend of mine who worked for Granada television during the...